Permacoat

IS IT TIME?

Brand Collateral·Branding·Film and photography·Social Media·Website·

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Opportunity

The new owners of Permacoat—Perth’s trusted roof restoration and repair experts for over 50 years—partnered with Milkable to reinvent their brand, revamp their website, and elevate their marketing across every platform.

Permacoat

Strategy

Our strategy centred on posing the question, “Is it time to Permacoat your roof?” to homeowners through Google and META ads, paired with a free roof inspection offer. This was reinforced by Permacoat’s status as a Dulux Acratex-accredited painter and their remarkable legacy of restoring over 30,000 roofs in the past 50 years.

Permacoat

Brand Design

The Permacoat logo combines a house roof and an abstract “P” to reflect expertise in roofing, paired with a custom, approachable font for versatility. It conveys professionalism while appealing to the target audience.

Permacoat
Permacoat

Collateral inc. PandaDoc quotation design

We redesigned all collateral including their PandaDoc quotations to further streamline their process.

Website

The comprehensive website was designed and built in HubSpot to synchronise with their Sales and CRM system and covers everything a customer would need to know about Roof Restoration and why they should choose Permacoat.

Permacoat

Video and Photography

Our aerial video and photography showed the Permacoat teams in action – doing what they do best.

Permacoat

Lead Gen – META ads

Building on years of success with SEO and Google Adwords, Permacoat expanded their marketing strategy by introducing META Lead-gen ads as part of the new campaign. This addition has proven effective and now serves as a valuable lead generation channel.

Experiments Vol1

Collected 3D Work V1

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National Resources

Global sourcing

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Liberty Financial

Free thinkers

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

The Webby AwardsB&T Awards 2016CSS Design AwardsAwwwardsAustralian Web Awards 2016

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